With 20+ years driving change for zero emission vehicles, working with the globes leading brands, with a conscious effort to make a difference to the planet. It was clear that the responsibility for providing a solution that supports a clean whole life cycle wasn’t yet solved. In exploring the automotive industry and other consumer electronics technologies we have to find a solution to significantly reduce the end of life practices being used today. Our mission is to create knowledge for value retention of materials by remanufacturing and saving good materials, collecting valuable design assumptions and after use data to support a “being better” future.
Develop a battery and consumer electronic reuse, recovery center of excellence in the UK and distribute the processes and methods into operational facilities across the globe. We have to provide a solution that puts the automotive and consumer electronic technology center at the front of the circular economy with embedded design and consideration in the development on day one
Tony Booth
Chief Executive Officer
Tony began his career in machine tool and production line design for volume scale up with production principles at Jaguar Cars, Trans Tec, Kings Auto later transitioning to leadership roles in the automotive and clean energy sectors. His career spans engineering, operations, commercial management, and business development, with key roles at Axeon Technologies, Johnson Matthey, and Williams Advanced Engineering, McLaren. Tony has driven major projects, including the McLaren P1 powertrain, Design and the development of the Aston Martin Rapide EV and Rolls Royce Phantom EV. A strong advocate for skills development, he founded Miretur Training, creating accredited EV training programs. Tony continues to innovate, focusing on battery recycling and battery material value retention working on IPR development and launching FOR3V3R Ltd and Green Tech Industries.
Industry leading Programme Delivery Professional
Global battery designer and company leader
Global leader for construction and Solar technologies
Business structure and financing leader with many year experience in growing and sustaining business operations